Today brands need a more complex set of strategies to develop their own niche followers/customer-base. Not all their modes of public functioning can be based on the earlier logic of marketing a product or evangelising an idea. Brands often need to develop ways of engagement which do not immediately translate into business but which build a platform for business to be generated later. Brands which combine a short-term strategy with a medium-to-long-term strategy are often interested in such mechanisms.
The value of a business is only partially decided by the revenue. It is also based on a reading of the validated revenue potential that the business holds. We help institutions in building their real and perceived value. Generally