Shaping public culture is a very ambitious objective. It is not achievable over the short-term and can be observed only as a long-term effect of actions and programmes. Our public culture in India operates in a context in which only commercial organisations and government organisations are able to spend enough resources, time and effort to effect a long-lasting change. The sometimes sporadic and under-strategised efforts of artists, non-profits and activists have a very low rate-of-success. We offer these smaller-scale initiatives and efforts helpful ways, methods and strategies to make a bigger impact than what they can manage so far.
We want to play a supportive role in the eco-system and allow organisations of all capacities to be successful in making a contribution to our public culture. Our collective cultural environment will become more diverse, more dynamic and more open in such an